Key Account Management
The improved travel situation meant the personal touch could increasingly be restored to relations with tour operators.
Key Media Management
Intensive media relations work saw Switzerland Tourism become a firmly established opinion leader during the pandemic.
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.