four pillars of marketing

The improved travel situation meant the personal touch could increasingly be restored to relations with tour operators.

Intensive media relations work saw Switzerland Tourism become a firmly established opinion leader during the pandemic.

four pillars of marketing

Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.

four pillars of marketing

Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.

four pillars of marketing

In focus 2022

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

The most important key indicators for the year at a glance.