Key Account Management
The improved travel situation meant the personal touch could increasingly be restored to relations with tour operators.
Key Media Management
Intensive media relations work saw Switzerland Tourism become a firmly established opinion leader during the pandemic.
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.