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2021?
2021
Display themes and keywords
Annual Report 2021
  • en
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    • en
  • In focus
  • All contributions
  • Focus areas for tourism
  • Test your knowledge
  • Campaigns
  • Network
  • Market topics
  • Organisation
  • Marketing strategy
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  • Financial statements
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  • Assignment
  • Autumn
C
  • Campaigns
  • Cities
F
  • Facts and figures
  • Financial statements
  • Four-Wheel-Drive
  • four pillars of marketing
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  • Grand Tour of Switzerland
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  • Hotel overnight stays
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  • In focus
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  • Main issues in tourism
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  • Names
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  • Organisation
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  • Partner projects
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  • Recovery campaign
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  • Summer
  • Summer campaign
  • Sustainability
  • Swisstainable
W
  • Winter

four pillars of marketing

Key Account Management

The improved travel situation meant the personal touch could increasingly be restored to relations with tour operators.

four pillars of marketing

Key Media Management

Intensive media relations work saw Switzerland Tourism become a firmly established opinion leader during the pandemic.

four pillars of marketing

Promotion

Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.

Marketing strategy, four pillars of marketing

Digital Marketing

Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.

Marketing strategy, four pillars of marketing

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

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