![](https://reportstnet.imgix.net/production/uploads/2022/02/STM_e.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=47411ec184e5655c068a3a7dba9d151d)
Key Account Management
The improved travel situation meant the personal touch could increasingly be restored to relations with tour operators.
four pillars of marketing
![](https://reportstnet.imgix.net/production/uploads/2022/02/KMM_e.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=bd8a6a734806e886452da05bd94c2ef3)
Key Media Management
Intensive media relations work saw Switzerland Tourism become a firmly established opinion leader during the pandemic.
four pillars of marketing
![](https://reportstnet.imgix.net/production/uploads/2022/01/Bildschirmfoto-2022-02-11-um-10.38.24.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=15f4f1a59006e02777998a2158cfaf99)
Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
four pillars of marketing
![](https://reportstnet.imgix.net/production/uploads/2019/12/Devives_mySwitzerland-3-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=56eaadff6c4faf5195cd575250ab3766)
Digital Marketing
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
four pillars of marketing