
Key Account Management
The improved travel situation meant the personal touch could increasingly be restored to relations with tour operators.
four pillars of marketing

Key Media Management
Intensive media relations work saw Switzerland Tourism become a firmly established opinion leader during the pandemic.
four pillars of marketing

Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
four pillars of marketing

Digital Marketing
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
four pillars of marketing