User-generated content in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland. Winter, Market topics, Czech Republic
Czech visitors uploaded their most beautiful holiday memories to the website MojeSvycarsko.com as part of the summer competition. Summer, Market topics, Czech Republic, Swiss Travel System
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
