User-generated content in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland. Czech Republic
Czech visitors uploaded their most beautiful holiday memories to the website MojeSvycarsko.com as part of the summer competition. Czech Republic, Swiss Travel System
Global recovery campaign Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.
In contact thanks to social media Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.
