Challenges

Overtourism

Overtourism was one of several trends for the tourism sector to address in 2018.

Challenges

Fall in skier days

The fall in skier days was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Let’s spend some time together

Families and friends wanting to spend holidays together was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Instagram potential

The Instagram potential was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Sharing economy

The sharing economy was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

The sharing economy, the Instagram potential and overtourism: trends for the tourism sector to address – and which bring a range of opportunities.

Challenges

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.