Challenges

Overtourism

Overtourism was one of several trends for the tourism sector to address in 2018.

Challenges

Fall in skier days

The fall in skier days was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Let’s spend some time together

Families and friends wanting to spend holidays together was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Instagram potential

The Instagram potential was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Sharing economy

The sharing economy was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

The sharing economy, the Instagram potential and overtourism: trends for the tourism sector to address – and which bring a range of opportunities.

Challenges

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.