Challenges

Overtourism

Overtourism was one of several trends for the tourism sector to address in 2018.

Challenges

Fall in skier days

The fall in skier days was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Let’s spend some time together

Families and friends wanting to spend holidays together was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Instagram potential

The Instagram potential was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Sharing economy

The sharing economy was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

The sharing economy, the Instagram potential and overtourism: trends for the tourism sector to address – and which bring a range of opportunities.

Challenges

Im Fokus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.