Challenges

Overtourism

Overtourism was one of several trends for the tourism sector to address in 2018.

Challenges

Fall in skier days

The fall in skier days was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Let’s spend some time together

Families and friends wanting to spend holidays together was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Instagram potential

The Instagram potential was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

Sharing economy

The sharing economy was one of several trends for the tourism sector to address in 2018, bringing a range of opportunities.

Challenges

The sharing economy, the Instagram potential and overtourism: trends for the tourism sector to address – and which bring a range of opportunities.

Challenges

In focus 2020

Global recovery campaign

Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.

Cities campaign stepped up

Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.

New umbrella campaign

Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.

In contact thanks to social media

Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.