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Annual Report 2019
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  • figures for 2019

Benelux

Pop-up-Galerie mit Influencern

zeigte die digitale Schweiz analog. Solche Massnahmen trugen zum Turnaround im Markt Benelux bei.

Märktethemen , Benelux

Romantik in Bergün

entdeckten die Senioren-Singles der TV-Sendung «Hotel Römantiek» im holländischen und belgischen Fernsehen.

Sommer , Märktethemen , Benelux

Bergün si riscopre romantica

grazie alla trasmissione «Hotel Römantiek» della televisione olandese e belga per single senior.

Estate , Temi dei mercati , Benelux

La pop-up gallery con influencer

ha mostrato la Svizzera digitale in forma analogica. Una scelta che ha favorito l’inversione di tendenza in Benelux.

Temi dei mercati , Benelux

Romance in Bergün

for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.

Summer , Market topics , Benelux

Pop-up gallery with influencers

showed digital Switzerland in a live setting. Such measures helped lead to a turnaround in the BeNeLux market.

Market topics , Benelux

Romance à Bergün

pour les seniors célibataires participant au tournage de l’émission de télévision belge et néerlandaise «Hotel Römantiek».

Été , Thèmes des marchés , Benelux

Une galerie pop-up

a montré la Suisse numérique sous forme analogique. De telles mesures ont contribué à la reprise du marché du Benelux.

Thèmes des marchés , Benelux

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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