Holiday dreams while shopping
The exclusive clientele of luxury department store “de Bijenkorf” in the Netherlands received tips for Swiss city trips.
Romance in Bergün
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Pop-up gallery with influencers
showed digital Switzerland in a live setting. Such measures helped lead to a turnaround in the BeNeLux market.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.