Awards for Switzerland Tourism
Despite the Covid-19 pandemic making conditions considerably more difficult, Switzerland Tourism ST won 13 awards in 2020, including the “Master of Swiss Web” for the first time. Here are the top awards.
Switzerland Tourism won awards
for digital marketing, meetings and for a marketing and media initiative in Germany.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.