Focus on tourism
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
That fondue feeling
Cheese, a fork, cubes of bread: A new online platform for fondue revealed where the caquelon is made the focus of things.
Wanted: young snow sports fans
Favourable prices and attractive promotions attracted Gen Z to the slopes in 2021/22 and 2022/23 winter seasons. With "snow25" and "sleep25" there were two matching offers.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.