Winter

Focus on tourism

Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.

Main issues in tourism, Winter

That fondue feeling

Cheese, a fork, cubes of bread: A new online platform for fondue revealed where the caquelon is made the focus of things.

Campaigns, Winter

Wanted: young snow sports fans

Favourable prices and attractive promotions attracted Gen Z to the slopes in 2021/22 and 2022/23 winter seasons. With "snow25" and "sleep25" there were two matching offers.

Campaigns, Winter

Im Fokus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.