Winter

Focus on tourism

Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.

Main issues in tourism, Winter

That fondue feeling

Cheese, a fork, cubes of bread: A new online platform for fondue revealed where the caquelon is made the focus of things.

Campaigns, Winter

Wanted: young snow sports fans

Favourable prices and attractive promotions attracted Gen Z to the slopes in 2021/22 and 2022/23 winter seasons. With "snow25" and "sleep25" there were two matching offers.

Marketing strategy, Winter

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.