Key indicators for 2023
The most important key indicators for the year at a glance.
58.4m
visits to MySwitzerland.com
58.4m
visits to MySwitzerland.com
In 2023, ST noted 58.4 million visits (sessions) to MySwitzerland.com. More
3,609
top media articles
3,609
top media articles
In 2023, Switzerland Tourism (ST) employees responsible for media relations in 23 markets took a proactive approach, suggesting a range of topics for media stories on TV, radio, online and in print. More
41.76m
hotel overnight stays in 2023
41.76m
hotel overnight stays in 2023
In 2023, Switzerland as a holiday and travel destination set an all-time record with around 41.76 million hotel overnight stays. This was a 5.6% increase compared with the previous year. More
899.2m
KAM tourism turnover
899.2m
KAM tourism turnover
Hotel overnight stays multiplied by the daily spend per country gives us the turnover influenced by key account management. In 2023, this amounted to CHF 899.2 million, which is over CHF 385 million more than in 2022. Before the 2019 pandemic, it was CHF 1.41 billion. More
324m
contacts
324m
contacts
With the 360-degree campaign “Swisstainable on the move”, Switzerland Tourism reached 324 million contacts in the domestic market of Switzerland. More
+33%
hotel overnight stays by US guests
+33%
hotel overnight stays by US guests
The US market developed particularly well after the pandemic. The second strongest foreign market in 2023 recorded a 33% increase to 3.06 million hotel overnight stays. More