Partnership
Business partners
41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.
Switzerland Tourism ST, with 33 offices in 22 markets, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially with goods and services. Income from partnerships in 2019 was CHF 8.63 million. ST worked in cooperation with a total of 41 business partners (German).
The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.
Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets. Examples of this are the promotion with Coca Cola and the summer lounge in the market Italy.
Facts and Figures
Business partnerships | 2019 | 2018 | |
Strategic premium partners | 5 | 4 | |
Strategic partners | 11 | 11 | |
Official partners | 19 | 22 | |
Special partners | 6 | 5 | |
Income from partnerships | CHF m | 8.63 | 8.23 |