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Guests from Southeast Asian countries often travel in the Swiss low season. They are an ideal target group for products that broaden the product range and kick off the winter even before the high season. One such product is the One Day Ski Experience (renamed First Ski Experience). To give the travel agents a feel for what it’s like, they travelled to Fiescheralp before the start of the Asia Pacific Workshop (German) in Basel. Switzerland Tourism ST and the Aletsch Arena invited them to try skiing for a day.