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CEO Martin Nydegger

talked about the turnaround in overnight stays with his Engelberg counterpart Frédéric Füssenich.

https://www.youtube.com/embed/5bas2DB8U14]

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Martin Nydegger, CEO Switzerland Tourism, and Frédéric Füssenich, Director of Engelberg-Titlis Tourismus AG, met for a talk on the slopes. The discussion centred on the turnaround in hotel overnight stays.

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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