Partner projects

for more than 28 million TV viewers.

Partner projects, Network, Market topics, Italy

was featured in a multimedia key story, boosting Lugano’s image as a city of culture.

Partner projects, Campaigns, Cities

is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.

Partner projects, Campaigns, Cities

in the 185 staff and self-service restaurants of Coop and the SV Group.

Partner projects, Winter, Market topics

and the multimedia Key Story provided inspiration for a visit the arts district.

Partner projects, Campaigns, Cities

and steep mountains offer the perfect backdrop for the media bike ride organised by Switzerland Tourism.

Partner projects, Partnership, Network

of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.

Partner projects, Projects, Anniversary

through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.

Partner projects, Projects, Anniversary

were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.

Partner projects, Projects, Anniversary

In focus 2017

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.