What are you looking for in the Annual Report
2017?
2017
Display themes and keywords
Annual Report 2017
  • de
  • en
  • en
    • de
    • en
  • In focus
  • All contributions
  • Campaigns
  • Network
  • Market topics
  • Organisation
  • Marketing strategy
  • Projects
  • Financial statements
A
  • Accommodation partnership
  • Anniversary
  • Assignment
  • Australia
  • Austria
  • Awards
B
  • Benelux
  • Business partners
C
  • Campaigns
  • China
  • Cities
  • Content projects
  • Czech Republic
D
  • Digital Marketing
F
  • Facts and figures
  • Financial statements
  • Four-Wheel-Drive
  • France
G
  • Germany
  • Grand Tour of Switzerland
  • Gulf States
H
  • Hotel
  • Hotel overnight stays
I
  • In focus
  • Incentive travel
  • India
  • Interview
  • Italy
J
  • Japan
K
  • Key Account Management
  • Key media management
  • Key stories
  • Korea
M
  • Market Switzerland
  • Market analysis
  • Market overview
  • Market topics
  • Marketing strategy
  • Meetings
  • Membership
  • Mission
N
  • Names
  • Network
  • Nordic countries
O
  • Organisation
P
  • Partner projects
  • Partnership
  • Poland
  • Politics
  • Product development
  • Projects
R
  • Russia
S
  • Segmentation
  • Social media
  • Southeast Asia
  • Spain
  • Summer
  • Summer campaign
  • Swiss Travel System
T
  • Tourism industry
  • Tourism trend
  • Turnaround
U
  • UK
  • USA
V
  • Vision
W
  • Winter

Market analysis

The Tourism Development Index

is on the up – recovery across the board.

Market analysis, Market topics

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

/

All contributions

  • Annual Report: 2017
    • 2021
    • 2020
    • 2019
    • 2018
    • 2016
    • 2015
  • Contact
  • About this Website
  • Legal Notices
  • de
  • en
  • stnet.ch
  • MySwitzerland.com