The proactive strategy
paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.
The MICE award
for “Personality of the Year” went to Lisette van Dolderen, who heads the SCIB office in Amsterdam.
Michelin rewarded tyre dealers
with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.
was how Alkem Laboratories rewards its employees. Swiss television travelled with them.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.