A

B

C

D

Digital Marketing

F

G

H

I

J

Japan

K

M

N

O

Organisation

P

R

Russia

S

T

U

UK
USA

V

Vision

W

Winter

Meetings

The proactive strategy

paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.

Campaigns, Meetings, Incentive travel, Facts and figures

The MICE award

for “Personality of the Year” went to Lisette van Dolderen, who heads the SCIB office in Amsterdam.

Campaigns, Meetings

Michelin rewarded tyre dealers

with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.

Campaigns, Meetings, Grand Tour of Switzerland

Incentive travel

was how Alkem Laboratories rewards its employees. Swiss television travelled with them.

Campaigns, Meetings, Incentive travel

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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