2018: onwards and upwards We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector Vision
2017 was a year of change for Swiss tourism, marked by economic recovery as well as major social changes. Vision, Mission
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
