Vision

As the accumulation of crises in 2022 has shown, strong positioning is nonetheless needed to ensure prosperity.

Organisation, Vision

We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector

Vision

for Swiss tourism, marked by economic recovery as well as major social changes.

Vision, Mission

In focus 2022

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

The most important key indicators for the year at a glance.