Armed for multiple crises
As the accumulation of crises in 2022 has shown, strong positioning is nonetheless needed to ensure prosperity.
2018: onwards and upwards
We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector
2017 was a year of change
for Swiss tourism, marked by economic recovery as well as major social changes.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.