2018: onwards and upwards We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector Vision
2017 was a year of change for Swiss tourism, marked by economic recovery as well as major social changes. Vision, Mission
Global recovery campaign Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.
In contact thanks to social media Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.
