2018: onwards and upwards We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector Vision
2017 was a year of change for Swiss tourism, marked by economic recovery as well as major social changes. Vision, Mission
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
