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Annual Report 2019
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Vision

2018: croissance et confiance

Nous sommes sur la bonne voie, nous avançons à pleine puissance de nos moyens, en développant toujours plus le digital, aux côtés de nos partenaires de la branche du tourisme.

Vision

2018: bergauf mit Zuversicht

Wir sind auf gutem Weg, mit voller Kraft und digital voraus, gemeinsam mit unseren Partnern in der Tourismusbranche.

Vision

2018: onwards and upwards

We’re on the right track, forging ahead with enthusiasm and a digital vision, together with our partners in the tourism sector

Vision

2017 a été synonyme de changements

pour le tourisme suisse: embellie économique, mais aussi profondes mutations sociétales.

Organisation , Vision , Mission

2017 was a year of change

for Swiss tourism, marked by economic recovery as well as major social changes.

Organisation , Vision , Mission

2017 stand ganz im Zeichen des Wandels

im Schweizer Tourismus – mit wirtschaftlicher Erholung, aber auch grundlegenden gesellschaftlichen Veränderungen.

Organisation , Mission , Vision

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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