CEO Martin Nydegger talked about the turnaround in overnight stays with his Engelberg counterpart Frédéric Füssenich. Turnaround
The Vacation Day in Davos Klosters took place under the motto “turnaround.” There were 1,250 industry representatives and professionals in attendance at the event. Turnaround
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
