What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why. Summer campaign
My Swiss Experience offers unforgettable experiences with locals. Easily accessible on a new platform. Summer campaign
A road trip with Roger Federer The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.
