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2022?
2022
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Annual Report 2022
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Summer campaign

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Summer campaign

My Swiss Experience

offers unforgettable experiences with locals. Easily accessible on a new platform.

Summer campaign

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.

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