Il simpatico Bruno diventa una star, grazie ai social media. Lo spot invernale 2016/2017 ha mostrato come i post sui social possono diventare virali. Campagne, Inverno, Social Media, Dati e cifre
«Chiller» Bruno nutzte Social Media und kam dabei gross raus. Der Winterspot 2016/2017 thematisierte, wie die eigenen Posts zum viralen Hit werden. Kampagnen, Winter, Social Media, Zahlen und Fakten
“Chilled-out” Bruno used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral. Campaigns, Winter, Social Media, Facts and figures
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
