A

Autumn

B

Benelux

C

F

Financial statements

G

Grand Tour of Switzerland

H

Hotel overnight stays

I

K

Key Account Management

M

N

O

Organisation

P

R

Recovery campaign

S

V

Vision

W

Winter

Social media

Beitrag im Schweizer Fernsehen zum Content Creator Summit von Schweiz Tourismus

Content creators and BeReal

Social media is changing: more moving images at the 2022 Content Creator Summit – and Switzerland Tourism with BeReal test run.

Marketing strategy, Social media

“Chilled-out” Bruno

used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.

Social media, Facts and figures

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.

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