What are you looking for in the Annual Report
2021?
2021
Display themes and keywords
Annual Report 2021
  • de
  • en
  • fr
  • it
  • en
    • de
    • en
    • fr
    • it
  • In focus
  • All contributions
  • Focus areas for tourism
  • Test your knowledge
  • Network
  • Market topics
  • Organisation
  • Marketing strategy
  • Projects
  • Financial statements
  • Campaigns
A
  • Assignment
  • Autumn
C
  • Campaigns
  • Cities
F
  • Facts and figures
  • Financial statements
  • Four-Wheel-Drive
  • four pillars of marketing
G
  • Grand Tour of Switzerland
H
  • Hotel overnight stays
I
  • In focus
M
  • Main issues in tourism
  • Market topics
  • Marketing strategy
N
  • Names
  • Network
O
  • Organisation
P
  • Partner projects
  • Partnership
  • Product development
  • Projects
R
  • Recovery campaign
S
  • Summer
  • Summer campaign
  • Sustainability
  • swisstainable-en
W
  • Winter

Social media

“Chilled-out” Bruno

used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.

Social media, Facts and figures

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

/

All contributions

  • Annual Report: 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
    • 2015
  • Contact
  • About this Website
  • Legal Notices
  • de
  • en
  • fr
  • it
  • stnet.ch
  • MySwitzerland.com