Recovery complete The budget in the last year of the recovery programme was CHF 9.2 million. CHF 6.5 million of this came from federal government funds. Organisation, Recovery campaign
New wave of recovery campaign Switzerland Tourism ST invested the additional federal recovery funds in sustainable tourism promotion, short-haul markets and offer marketing. Recovery campaign
Train travel campaigns Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
A digital Alpine window Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
Where US guests travel to There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
Prominent Swiss ambassadors Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
