Market research

Test your knowledge

From daily spending to the development of overnight hotel stays – test your knowledge about tourism here.

Market research

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

Market research

Im Fokus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.