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2019
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Annual Report 2019
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Korea

Koreanische Models mit Travel Pass

erlebten im Sommer ein ÖV-Abenteuer in der Schweiz.

Sommer , Märktethemen , Korea , Swiss Travel System

Die koreanische Pop-Gruppe Twice

zeigte 20 Millionen Kontakten die Schweiz. Die Fans verfolgten die Reise am Fernsehen und auf Social Media.

Sommer , Märktethemen , Korea

Korean pop group Twice

showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.

Summer , Market topics , Korea

Korean models with the Travel Pass

had a summer adventure on Swiss public transport.

Summer , Campaigns , Market topics , Korea

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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