The promotion uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances. Key stories, Facts and figures
Marketing Key Stories are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns. Key stories
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
