S

H

Hotel overnight stays

I

B

Benelux

V

Vision

M

K

Key Account Management

O

Organisation

N

R

Recovery campaign

C

W

Winter

A

Autumn

P

G

Grand Tour of Switzerland

F

Financial statements

Key stories

The promotion

uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.

Key stories, Facts and figures

Marketing Key Stories

are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.

Key stories

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.

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