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Sustainability and long-haul markets
Targeted activities in long-haul markets: a marketing lever for positively influencing sustainability in Switzerland.
Main issues in tourism
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Crises now all at once
Swiss tourism is resistant to crises, but “multiple crises” all at once is new and particularly challenging.
Main issues in tourism
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ChatGPT in tourism
AI chatbot systems condense information in no time at all. Head of Digital Management Stefan Künzle explains how ChatGPT and co. can be used for tourism.
Main issues in tourism
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Promoting year-round tourism
As part of Swisstainable, Switzerland Tourism promotes year-round tourism. Autumn in particular offers great potential as a season in its own right.
Main issues in tourism