Crises now all at once
Swiss tourism is resistant to crises, but “multiple crises” all at once is new and particularly challenging.
ChatGPT in tourism
AI chatbot systems condense information in no time at all. Chief Digital Officer Stefan Künzle explains how ChatGPT and co. can be used for tourism.
Promoting year-round tourism
As part of Swisstainable, Switzerland Tourism promotes year-round tourism. Autumn in particular offers great potential.