Sustainability and long-haul markets Targeted activities in long-haul markets: a marketing lever for positively influencing sustainability in Switzerland. Main issues in tourism
Crises now all at once Swiss tourism is resistant to crises, but “multiple crises” all at once is new and particularly challenging. Main issues in tourism
ChatGPT in tourism AI chatbot systems condense information in no time at all. Head of Digital Management Stefan Künzle explains how ChatGPT and co. can be used for tourism. Main issues in tourism
Promoting year-round tourism As part of Swisstainable, Switzerland Tourism promotes year-round tourism. Autumn in particular offers great potential as a season in its own right. Main issues in tourism
Train travel campaigns Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
A digital Alpine window Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
Where US guests travel to There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
Prominent Swiss ambassadors Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
