Recovery campaign

The additional federal recovery funds enabled Swiss tourism to continue improving while focusing on short-haul markets.

Recovery campaign

Millions of people follow what mystic Sadhguru does. He takes advantage of this fact and advocates for sustainable travel.

Recovery campaign, Market topics

In focus 2022

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

The most important key indicators for the year at a glance.