Health tourism From prevention to advanced medical care: Switzerland Tourism launches health tourism with 26 partners. Product development, Network
Long-distance hiking and accumulating stamps The Via Alpina is one of three newly advertised long-distance hiking routes. The hiking pass is both an incentive and a souvenir. Product development, Market topics
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this. In focus, Campaigns, Product development
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
