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Tourism industry conference “Tourism for the 21st Century”: American Roger Brooks opened Switzerland Vacation Day 2019 with this keynote address.
The Switzerland Tourism Council Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Hiking as an aid against stress A new hiking study shows that people find they can relax while hiking.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains how.
