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The Mountain Bike World Championship will take place in Lenzerheide from 4 to 9 September 2018. To attract as many athletes, bike enthusiasts and media representatives as possible to this event, Switzerland Tourism (ST) hosted an evening event in Cairns, Australia, together with the Swiss General Consulate in Sidney.
This Swiss info night with cheese, chocolate and Rivella was held as part of the UCI Mountain Bike World Championship 2017 in Cairns, organised by ST and the OC for the world championships in Lenzerheide. 100 athletes, media representatives and official representatives of the Union Cycliste Internationale (UCI) accepted the invitation – including UCI President Brian Cookson (GB) and the President of the UCI Mountain Bike Commission Emin Müftüoglu (Turkey). This allowed Switzerland to ideally position itself as a cycling destination and to stir up excitement for the upcoming world championships.