S

H

Hotel overnight stays

I

B

Benelux

V

Vision

M

K

Key Account Management

O

Organisation

N

R

Recovery campaign

C

W

Winter

A

Autumn

P

G

Grand Tour of Switzerland

F

Financial statements

Incentive travel

The proactive strategy

paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.

Incentive travel, Facts and figures

Incentive travel

was how Alkem Laboratories rewards its employees. Swiss television travelled with them.

Incentive travel

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.

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