Road trip outshines Federer Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland. Marketing strategy, Summer, Grand Tour of Switzerland
100% Women with world record With the 100% Women initiative, women are more visible than ever in tourism. 2022 marks a world record on the Breithorn. Campaigns, Summer
A road trip with Roger Federer The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.
