Summer

Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland.

Marketing strategy, Summer, Grand Tour of Switzerland

With the 100% Women initiative, women are more visible than ever in tourism. 2022 marks a world record on the Breithorn.

Campaigns, Summer

Im Fokus 2022

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

The most important key indicators for the year at a glance.