Investments by regional partners
13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 10.46 million in joint marketing activities.
39 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.03 million.
Book Swisstainable worldwide
Thanks to partnerships with significant global travel companies, Swisstainable offers can now be booked directly worldwide.
Apéro enjoyment in small towns
Eighteen small Swiss towns advertise their sights on more than eight million Quöllfrisch Hell beer labels.
The tourism industry in Arosa
After the pandemic years, the Switzerland Vacation Day 2022 finally offered the opportunity for personal exchange again.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.