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2022?
2022
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Annual Report 2022
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Network

Investments by regional partners

13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 10.46 million in joint marketing activities.

Network, Partnership

Members benefit

Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.

Network, Membership

The cross-sectoral tourism network

In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.

Organisation, Network

Business partners

39 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.03 million.

Network, Partnership

Book Swisstainable worldwide

Thanks to partnerships with significant global travel companies, Swisstainable offers can now be booked directly worldwide.

Partnership

Apéro enjoyment in small towns

Eighteen small Swiss towns advertise their sights on more than eight million Quöllfrisch Hell beer labels.

Partnership

The tourism industry in Arosa

After the pandemic years, the Switzerland Vacation Day 2022 finally offered the opportunity for personal exchange again.

Network, Partnership

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

In focus, Partner projects, Swisstainable

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

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