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Annual Report 2022
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Grand Tour of Switzerland

Grand Tour now via app

An individual approach to the Grand Tour of Switzerland has never been easier – with an app with integrated NFT technology.

Grand Tour of Switzerland

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

Summer, Grand Tour of Switzerland

Road trip outshines Federer

Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland.

Marketing strategy, Summer, Grand Tour of Switzerland

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

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