Awards for Switzerland Tourism
Despite the Covid-19 pandemic making conditions considerably more difficult, Switzerland Tourism ST won 13 awards in 2020, including the “Master of Swiss Web” for the first time. Here are the top awards.
Organisation, Awards
Main issues in tourism
City tourism, the long-haul markets and general uncertainty were the dominant issues that faced the industry in 2020.
Main issues in tourism
Off-season
The pandemic also had a negative impact on capacity utilisation in the off-season. Customised and innovative offers were called for.
Main issues in tourism, Autumn, Main issues
“Always keep your vision in mind”
Brigitta M. Gadient took over as President of Switzerland Tourism in 2020 – at a time of great social and economic uncertainty.
Organisation, Assignment
Uncertainty
The pandemic produced great uncertainty in the tourism industry and among travellers. Trust and goodwill were much needed.
Main issues in tourism
Main issues “Meetings”
Meetings are planned a long way in advance. Confidence in Switzerland’s safety must be reinforced in good time. Switzerland can score highly on this front.
Main issues in tourism
Long-haul markets
The pandemic brought one message home loud and clear for the Swiss tourism industry: in the long term, the long-haul markets are an absolute necessity.
Main issues in tourism, Main issues
City tourism
Sunday trading and alternatives to quarantine were called for to support city tourism after it was hit particularly hard.
Main issues in tourism, Main issues
Covid-19 pandemic: deeds not words
Pulling together, strengthening dialogue and retrenching: how Switzerland Tourism responded to the global pandemic in 2020.
Organisation
Setting the right tone
In 2020, the world was turned on its head. There was a tremendous yearning to travel, but also uncertainty in equal measure. Suitable and well-timed marketing was needed.
Organisation
The Switzerland Tourism Organisation
The national marketing organisation aims to grow demand for Switzerland as a travel and convention destination domestically and worldwide, as part of its federal mandate.
Organisation
Key indicators for 2020
The most important key indicators for the year at a glance.
Organisation, figures for 2019
Global marketing report
In 22 markets a total of 32 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
The Board of Directors
Organisation, Names
The Executive Board
Organisation, Names
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Organisation, Assignment, Four-Wheel-Drive
Extended Management Team (EMT)
Organisation, Names