Organisation
Key indicators for 2020
The most important key indicators for the year at a glance.
29.67 mio.
Visits to MySwitzerland.com
29.67 mio.
Visits to MySwitzerland.com
The number of visitors dropped slightly, from 31.4 million to 29.67 million, as a consequence of the pandemic and the resulting travel restrictions. More
3,048
Top media results
3,048
Top media results
In 2020, Switzerland Tourism ST employees responsible for media relations in 22 markets took a proactive approach, suggesting a range of topics for media stories on TV, radio, online and in print. More
16.39 mio.
Swiss hotel overnight stays in 2020
16.39 mio.
Swiss hotel overnight stays in 2020
The number of hotel overnight stays (ON) for guests from the euro zone (with the euro as currency) has remained practically unchanged since the previous year. More
190.1 mio.
Tourism turnover KAM
190.1 mio.
Tourism turnover KAM
Hotel overnight stays multiplied by daily spending per country equals the turnover influenced by key account management. As a consequence of the Covid-19 pandemic, this figure came in at just CHF 190.1 million, compared with CHF 1.41 billion in 2019. More
320,000
likes, shares and comments for empathy video.
320,000
likes, shares and comments for empathy video.
The empathy campaign “Dream now – travel later.” formed part of the recovery campaign. More than 320,000 people liked, shared or commented on the related social media posts. More
– 93,1%
Hotel overnight stays by Indian visitors in 2020
– 93,1%
Hotel overnight stays by Indian visitors in 2020
The biggest percentage fall in hotel overnight stays in 2020 was among visitors from the Indian market, with a year-on-year decrease of 93.1%. More
97
Meetings
97
Meetings
The pandemic meant that just 97 meetings influenced by SCIB, with tourism turnover of CHF 5.4 million, were recorded in 2020. The figures for the previous year were 818 meetings and tourism turnover of CHF 118.9 million. More
4.56 mio.
fans on social media
4.56 mio.
fans on social media
ST generated an additional 0.52 million social media contacts in 2020. More