H

Hotel overnight stays

D

Digital marketing

S

A

F

I

In focus

C

W

Winter

M

N

P

O

Organisation

G

Grand Tour of Switzerland

R

Recovery campaign

Organisation

The Executive Board

Find out more about:

Martin Nydegger

CEO

Urs Eberhard

Executive Vice President, Markets

Gilles Dind

Western Europe

Letizia Elia

Business Development

André Hefti

Marketing & Productions

Marc Isenring

Corporate Services

Stefan Künzle

Digital Management

(as of 1.7.2020)

Barbra Steuri-Albrecht

Meetings & Incentives

Thomas Winkler

Digital Management (until 30.06.2020)

In focus 2020

Global recovery campaign

Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.

Cities campaign stepped up

Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.

New umbrella campaign

Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.

In contact thanks to social media

Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.

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