Switzerland Tourism is a federal corporation under public law tasked with promoting domestic and international tourism demand for Switzerland as a holiday, travel and convention destination.

The development and implementation of demand-enhancing marketing programmes and the profiling of the strong, traditional yet modern Swiss tourism brand both nationally and internationally are its key priorities. ST does this in close collaboration with the tourism sector, which contributes around half of the budget. The other half consists of federal funds. The organisation is oriented towards customers and markets, and is managed in accordance with commercial criteria.

ST is present in 22 markets worldwide, employing around 240 people. ST is a corporation under public law with a membership structure. Its Board of Directors comprises 13 representatives from the tourism sector, business and industry associations. Brigitta M. Gadient chairs the organisation, while Martin Nydegger is responsible for operational management. In 2019, Parliament decided to create a credit facility of CHF 230 million as the federal contribution for the period 2020–2023 (same as for the period 2008-2019), thereby setting an upper limit. Each year, Parliament can decide whether this limit is to be fully utilised. The federal contribution accounts for 56% of ST’s budget. The other 44% is contributed by the sector, members and economic partners.

Facts and Figures
     
Markets   22
Staff
– of whom trainees		   237
22
Spending*
– of which regular federal funding		 CHF m
CHF m		 91,68
63,28
Spending abroad CHF m 63,12
Degree of self-financing % 24,80
Marketing budget/marketing staff CHF 247,000 
*Including recovery funds