“Dream now – travel later.”
The “Dream now – travel later.” campaign early in the first lockdown was a resounding success thanks to its empathetic approach, and it inspired a lot of imitators.
Recovery campaign
Key account management in the markets
Maintaining personal relationships with tour operators became more vital than ever due to the travel restrictions, particularly in long-haul markets.
Four-Wheel-Drive, Marketing strategy
Winter Influencer Summit 2020
The Switzerland Tourism Influencer Summit in February created real social media buzz surrounding the Swiss winter.
Four-Wheel-Drive, Digital marketing
Pinterest offer campaign
A Europe-wide Pinterest campaign based on cities generated more than 46 million impressions and nearly 3,000 leads.
Marketing strategy, Recovery campaign, Cities
Digital pioneers on TikTok
Thanks to two new TikTok accounts, the visitors of tomorrow and beyond are seeing a new side to Switzerland as a holiday destination.
Four-Wheel-Drive, Digital marketing
Key media management
Thanks to intensive media relations work, the public increasingly perceived Switzerland Tourism as an opinion leader during the pandemic.
Four-Wheel-Drive
Open data for the sector
Switzerland Tourism has for the first time made tourism data available via an open data API, making it a driver of innovation.
Four-Wheel-Drive, Digital marketing
An extra Cities magazine
Switzerland Tourism brought out a magazine entirely dedicated to cities, with a print run of 300,000.
Marketing strategy, Recovery campaign, Cities
New information formats
Switzerland Tourism’s Recovery Talk and regular Industry Calls are new information formats promoting dialogue within the sector.
Membership, Recovery campaign, Network
New Clean & Safe label
The Clean & Safe campaign was launched to boost confidence among visitors, via a clear and standardised label.
Recovery campaign, Marketing strategy
“Always keep your vision in mind”
Brigitta M. Gadient took over as President of Switzerland Tourism in 2020 – at a time of great social and economic uncertainty.
Assignment, Organisation
Global recovery campaign
Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Recovery campaign, In focus
Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
Four-Wheel-Drive, Marketing strategy
Digital Marketing
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Four-Wheel-Drive, Marketing strategy
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy, Segmentation
In focus 2020
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