Recovery campaign: SwissSwap
Switzerland Tourism ST ran a novel campaign in Germany called “SwissSwap”.
Campaigns, Summer
Pinterest offer campaign
A Europe-wide Pinterest campaign based on cities generated more than 46 million impressions and nearly 3,000 leads.
Cities, Marketing strategy, Recovery campaign
Offer push for cities
The support provided to cities via a major offer campaign was an important element in the 2020 recovery measures.
Cities
An extra Cities magazine
Switzerland Tourism brought out a magazine entirely dedicated to cities, with a print run of 300,000.
Cities, Marketing strategy, Recovery campaign
Swiss Snow Sports Hotels
The “Snow Sports Hotels” category is geared wholly towards winter sports enthusiasts’ need for convenience.
Winter
Off-season
The pandemic also had a negative impact on capacity utilisation in the off-season. Customised and innovative offers were called for.
Main issues in tourism, Autumn, Main issues
“I need a first time.”
The 2020/21 winter campaign was designed to inspire people to try something new and to tactfully chime with the current mood.
Campaigns, Winter
Food and accommodation
The Swiss hotel and restaurant trades hit the mark in 2020 through a focus on safety and flexibility.
Campaigns
Million Stars Hotel
The Million Stars Hotel offered a very special sleep experience in lesser-known locations as part of the summer campaign.
Campaigns, Summer, Product development
The future of business events
Business events have long lead times. This made it necessary to begin laying the foundations for future new meeting concepts in 2020.
Campaigns, Meetings
Cities campaign stepped up
Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
In focus, Cities
New umbrella campaign
Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.
In focus, Campaigns
A visitor’s eye view of winter
Whether skiing, snowshoeing or snowboarding, the theme for winter 2019/20 was “Come and see for yourself”.
Campaigns, Winter
Leaf appeal
The 2020 autumn campaign appealed to visitors with tailored autumn trips, a foliage map and cabaret artist Ursus Wehrli.
Campaigns, Autumn
In focus 2020
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