Anyone in Germany in desperate need of a holiday in Switzerland could apply to have ST organise someone to swap places and take care of their work for one week in 2020. That was the concept behind SwissSwap, which formed part of the recovery campaign and attracted a lot of online attention and goodwill towards Switzerland as a holiday destination.

Anyone living in Germany could submit a video for a chance to win a holiday in Switzerland. The associated video clip went viral, registering more than 3.7 million views on YouTube alone. It was widely shared, commented upon in a positive light and also attracted media attention in Switzerland and Germany. ST’s digital marketing activities also recorded 91 million ad impressions (visual contacts with advertising message) in Germany. Advertising industry recognition came in the form of a bronze Edi award – the Swiss prize for commissioned and advertising films.

The best three were selected from the numerous and highly creative entries. Two of the three winners were able to enjoy their Swiss breaks in 2020 itself, despite the difficult circumstances amid the pandemic.