Market topics
Global marketing report
In 22 markets a total of 32 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
PRIORITY MARKETS | Number of staff | Media reports generated | Visits to MySwitzerland.com | High-value customer contacts* | Marketing contacts |
---|---|---|---|---|---|
Germany | 15 | 2.540 | 2.874.658 | 767.054 | 699.830.846 |
Greater China (with Taiwan and Hong Kong) | 13 (1) | 770 | 195.889 | 927.974 | 156.801.175 |
France | 10 | 270 | 1.812.259 | 2.069.094 | 402.655.118 |
Italy | 9 | 809 | 1.225.185 | 1.176.180 | 227.512.275 |
BeNeLux | 10 | 372 | 1.082.176 | 328.435 | 160.580.703 |
Switzerland (headquarters: activities for all markets) | 138 | 4.561 | 18.039.619 | 2.092.086 | 1.108.635.778 |
USA (with Canada) | 17 / (1) | 472 | 988.206 | 713.183 | 461.941.974 |
UK (with Ireland) | 11 | 743 | 588.874 | 271.276 | 91.045.275 |
ACTIVE MARKETS | |||||
Australia (with New Zealand and Oceania) | /(3) | 272 | 71.155 | 46.533 | 15.093.056 |
Brazil | /(2) | 142 | 79.024 | 386.155 | 220.123.835 |
Japan | /(3) | 92 | 256.254 | 102.869 | 13.235.587 |
Canada | integr. in USA | integr. in USA | integr. in USA | integr. in USA | integr. in USA |
South Korea | 4 | 391 | 66.950 | 190.396 | 44.658.200 |
Nordic countries (Denmark, Finland, Norway, Sweden) | / (4) | 132 | 132.051 | 48.877 | 35.582.604 |
Austria (with Hungary) | 1/(2) | 540 | 200.019 | 54.300 | 18.871.906 |
Poland | / (2) | 191 | 155.411 | 122.799 | 104.273.814 |
Russia | (4) | 546 | 156.728 | 206.591 | 68.495.949 |
Spain | 3 | 232 | 331.341 | 318.898 | 23.741.512 |
Czech Republic | /(2) | 423 | 172.722 | 61.708 | 21.964.062 |
STRATEGIC GROWTH MARKETS | |||||
Gulf states | 4 | 112 | 55.073 | 186.453 | 13.340.825 |
India | / (6) | 1.030 | 113.059 | 803.759 | 115.646.560 |
Southeast Asia (Indonesia, Malaysia, Singapore, Thailand) | 2 / (6) | 71 | 97.898 | 160.654 | 18.438.000 |
( ) Mandated staff
*Number of e-newsletter subscribers, contacts via the call centre (phone calls, emails, letters), brochure requests and downloads, travellers booking at STC/MySwitzerland.com, respondents on MySwitzerland.com, at STC and tour operators, app downloads, competition participants, fans/followers on social media channels