Swiss Snow Sports Hotels The “Snow Sports Hotels” category is geared wholly towards winter sports enthusiasts’ need for convenience. Winter
“I need a first time.” The 2020/21 winter campaign was designed to inspire people to try something new and to tactfully chime with the current mood. Campaigns, Winter
A visitor’s eye view of winter Whether skiing, snowshoeing or snowboarding, the theme for winter 2019/20 was “Come and see for yourself”. Campaigns, Winter
Global recovery campaign Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.
In contact thanks to social media Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.
