Grand Tour of Switzerland

New faces, new journey

A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.

Partnership, Product development, Grand Tour of Switzerland, Projects

An unusual “travel warning”

Short films showing the surprising effects of the Grand Tour of Switzerland on travellers generated over 1.9 million views.

Grand Tour of Switzerland

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.