The highest growth in overnights
came from the markets Switzerland, USA and China. Switzerland is represented in 26 countries by 239 employees.
Market topics, Hotel overnight stays
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.
In focus, Market overview
Switzerland-China Year of Tourism 2017
deepened cooperation with this important foreign market and provided access to market information.
Market topics, China
Impressive mountain landscapes
were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.
Summer, Market topics, Germany
Italian influencer première
for more than 28 million TV viewers.
Partner projects, Network, Market topics, Italy
The Tourism Development Index
is on the up – recovery across the board.
Market analysis, Market topics
The magazine Riders.dk
got its Danish online readers ready for the winter season in early in December with videos from Valais.
Winter, Market topics, Nordic countries
Swedish cyclist Jessica Clarèn
promotes the cycling paradise Valais via the platform SheRides.
Summer, Market topics, Nordic countries
Singer-songwriter Bastian Baker
shot a music video in Montreux together with three young Brazilian musicians from the Instituto Baccarelli.
Summer, Market topics
User-generated content
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Winter, Market topics, Czech Republic
Czech visitors uploaded their most beautiful holiday memories
to the website MojeSvycarsko.com as part of the summer competition.
Summer, Market topics, Czech Republic, Swiss Travel System
The Art Paris Art Fair 2017
was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.
Cities, Market topics, France
Korean pop group Twice
showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.
Summer, Market topics, Korea
Korean models with the Travel Pass
had a summer adventure on Swiss public transport.
Summer, Campaigns, Market topics, Korea
Warren Miller Video and New York Times
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Winter, Market topics, USA
Students from Bad Vilbel
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Winter, Market topics, Germany
Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Winter, Market topics, Southeast Asia
“Lake Geneva, seen from Chexbres”
by Ferdinand Hodler was featured in “Papersky”. The Japanese magazine did so to appeal to cultural travellers.
Summer, Market topics, Japan
Cheese and chocolate
got mouths watering in advance of the Bike World Championships, to be held in 2018 in Lenzerheide.
Summer, Market topics, Australia
150 million
mainly women viewers tune into TV soap “Saudiyat”. Filmed in Bern and Zurich, thanks to Switzerland Tourism.
Market topics, Gulf states
Swiss winter magic at lunch
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects, Winter, Market topics
Three million Russians
watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.
Cities, Market topics, Russia
Medical tourism
is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.
Market topics, Key Account Management, Russia
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development, Winter, Market topics, Market Switzerland
ORF showed Switzerland’s cultural landscape
from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.
Cities, Market topics, Austria
The second season of “The Grand Tour”
with British TV host Jeremy Clarkson started with a journey through Switzerland.
Market topics, Grand Tour of Switzerland, UK
British food influencers
were delighted by the “Food Zurich” festival.
Cities, Market topics, UK
Catalan skiers
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
Winter, Market topics, Spain
Nature lover Adam Wajrak
brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.
Summer, Market topics, Poland
Romance in Bergün
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Summer, Market topics, Benelux
Pop-up gallery with influencers
showed digital Switzerland in a live setting. Such measures helped lead to a turnaround in the BeNeLux market.
Market topics, Benelux
New image thanks to Bollywood star
Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.
In focus, Market topics, India
Mosimann’s vintage car rally
follows the tracks of top chef Anton Mosimann in his old home region.
Grand Tour of Switzerland, Market topics, UK