The cross-media campaign with US travel magazine “Travel + Leisure” generated 17 million contacts. USA
Warren Miller Video and New York Times showed the diversity of winter and the range of offers for holidays in the snow in Switzerland. USA
A road trip with Roger Federer The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.