Warren Miller Video und die New York Times zeigten den vielfältigen Winter und die Angebote für Schneeferien in der Schweiz. Winter, Märktethemen, USA
Crossmediale Kampagne mit US-Reisemagazin «Travel + Leisure» erreichte 17 Millionen Kontakte. Vier-Rad-Antrieb, Marketingstrategie, USA
The cross-media campaign with US travel magazine “Travel + Leisure” generated 17 million contacts. Four-Wheel-Drive, Marketing strategy, USA
Warren Miller Video and New York Times showed the diversity of winter and the range of offers for holidays in the snow in Switzerland. Winter, Market topics, USA
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
