A

Assignment

C

D

Digital Marketing

F

G

H

Hotel

M

N

Names

O

Overnight hotel stays

P

S

W

Winter

F

figures for 2019

USA

Warren Miller Video und die New York Times

zeigten den vielfältigen Winter und die Angebote für Schneeferien in der Schweiz.

Winter , Märktethemen , USA

Crossmediale Kampagne

mit US-Reisemagazin «Travel + Leisure» erreichte 17 Millionen Kontakte.

Vier-Rad-Antrieb , Marketingstrategie , USA

The cross-media campaign

with US travel magazine “Travel + Leisure” generated 17 million contacts.

Four-Wheel-Drive , Marketing strategy , USA

Warren Miller Video and New York Times

showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.

Winter , Market topics , USA

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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