Warren Miller Video und die New York Times
zeigten den vielfältigen Winter und die Angebote für Schneeferien in der Schweiz.
mit US-Reisemagazin «Travel + Leisure» erreichte 17 Millionen Kontakte.
The cross-media campaign
with US travel magazine “Travel + Leisure” generated 17 million contacts.
Warren Miller Video and New York Times
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.