“CONCORDIA” family campaign
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.