Main issues

Off-season

The pandemic also had a negative impact on capacity utilisation in the off-season. Customised and innovative offers were called for.

Main issues

Long-haul markets

The pandemic brought one message home loud and clear for the Swiss tourism industry: in the long term, the long-haul markets are an absolute necessity.

Main issues

City tourism

Sunday trading and alternatives to quarantine were called for to support city tourism after it was hit particularly hard.

Main issues

Im Fokus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.