Winter holiday shopping
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.
Germany showing more interest
in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.
In focus 2020
Global recovery campaign
Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up
Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign
Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.